Macro-Social Marketing Insights (Routledge Interpretive Marketing Research)
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Macro-Social Marketing Insights (Routledge Interpretive Marketing Research)
Macro-social marketing provides a holistic and systemic approach to both studying and solving wicked problems.
Macro-Social Marketing Insights (Routledge Interpretive Marketing Research)
Lambar abu: 48083887

Macro-Social Marketing Insights (Routledge Interpretive Marketing Research)

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Lambar abu: 48083887

XOF 56066

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Macro-social marketing provides a holistic and systemic approach to both studying and solving wicked problems.
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What Stands Out

Comprehensive Insights
This book offers a thorough analysis of macro-social marketing, presenting practical insights for researchers and professionals seeking to understand the broader societal impacts of marketing strategies.
Cutting-Edge Research
It features contemporary studies and innovative perspectives, ensuring readers are equipped with the latest methodologies and findings in the field of interpretive marketing research.
Multidisciplinary Approach
By integrating various academic fields, this edition fosters a holistic understanding of marketing's role within social contexts, appealing to a diverse audience of marketers, sociologists, and business strategists.

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Discover the 1st Edition of Macro-Social Marketing Insights by Routledge. Get comprehensive Interpretive Marketing Research at Ubuy Niger, a global online store.
  • Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to define the exact problem, its contributing factors, and paths to a solution. Increasingly, governments, NGOs, and community groups are seeking to solve these types of problems. In doing so, the issues with pursuing macro-level change are beginning to emerge. Issues stem from the interconnected nature of stakeholders involved with a wicked problem―where one change may create a negative ripple effect of both intended and unintended consequences.Macro-social marketing, then, provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and to implementing macro-level change are presented. In this emerging area of academia, the theories, models, and approaches outlined in this book are cutting edge and provide a critical approach from top researchers in the area. Both practical and theoretical aspects are presented as well as caveats on such societal and/or country-wide change. A must-have for social marketing academics and those interested in macro-level change at a practical or theoretical level.
Publisher Routledge
Publication date March 31, 2021
Edition 1st
Language English
Print length 272 pages
ISBN-10 0367785471
ISBN-13 978-0367785475
Item Weight 1.1 pounds (500 grams)
Dimensions 5.98 x 0.62 x 9.02 inches (15.2 x 1.6 x 22.9 cm)
Part of series Routledge Interpretive Marketing Research

Who Should Buy?

Suitable For
  • Academics and Researchers

    Ideal for those studying social marketing concepts and seeking deeper theoretical insights for academic purposes.

  • Marketing Professionals

    Beneficial for marketers aiming to integrate social issues into marketing strategies and enhance impact.

  • Policy Makers

    Useful for individuals involved in creating policies that influence marketing strategies concerning social welfare.

Not Suitable For
  • Casual Readers

    Not suitable for those seeking light reading or general understanding of marketing principles without academic depth.

KWATANCEN ABUN

Kuna da wata tambaya? Yi taɗi da mu

Tambayoyi & Amsoshi Abokin Ciniki

  • Tambaya: What is the focus of Macro-Social Marketing Insights?

    Amsa: Macro-Social Marketing Insights primarily explores the intersection of marketing strategies and societal impacts. It delves into how marketing can address social issues, promote positive behaviors, and influence public policy. This approach is vital for modern marketers aiming to engage with consumers on a deeper ethical level, ensuring their campaigns resonate with societal values and priorities. Applications of this research can be seen in health promotions, sustainability campaigns, and public awareness initiatives that aim to foster a socially responsible image.
  • Tambaya: Who is the target audience for this publication?

    Amsa: The target audience for Macro-Social Marketing Insights includes academics, marketing professionals, and students interested in the evolving relationship between marketing and social responsibility. It caters to those seeking to understand how broader social dynamics influence consumer behavior and marketing effectiveness. This is particularly beneficial for practitioners looking to implement campaigns that not only drive sales but also contribute positively to society and engage in meaningful social dialogue.
  • Tambaya: How can Macro-Social Marketing Insights enhance my marketing strategy?

    Amsa: Macro-Social Marketing Insights can enhance your marketing strategy by providing a framework to align your brand with societal needs and values. By integrating social considerations into your marketing efforts, you can create campaigns that resonate more deeply with your audience, fostering loyalty and brand advocacy. For instance, a campaign that promotes eco-friendly practices can enhance brand perception and attract environmentally conscious consumers, thereby driving both sales and positive societal impact.
  • Tambaya: What topics are covered in Macro-Social Marketing Insights?

    Amsa: Macro-Social Marketing Insights covers a range of topics including consumer behavior, societal challenges, ethical marketing, and the role of brands in social change. Each topic is explored through various case studies and theoretical frameworks, providing readers with a comprehensive understanding of how macro-level social factors influence marketing practices. This breadth of coverage is essential for marketers aiming to develop well-rounded strategies that address contemporary challenges faced by consumers and society alike.
  • Tambaya: How does this publication differ from traditional marketing books?

    Amsa: This publication stands apart from traditional marketing books by emphasizing a macro-social perspective, focusing on how marketing intersects with broader social issues rather than just tactical sales processes. It encourages marketers to look beyond immediate profit and consider their impact on communities and societal structures. This holistic view is critical for developing marketing strategies that are not only effective but also responsible and impactful, positioning brands as leaders in corporate social responsibility.
  • Tambaya: Can Macro-Social Marketing Insights be used in academic settings?

    Amsa: Yes, Macro-Social Marketing Insights is an excellent resource for academic settings, particularly in courses related to marketing, sociology, and business ethics. It provides insightful case studies and theoretical applications that can enrich discussions and enhance understanding of complex marketing concepts in relation to society. Professors can utilize it as a key text to encourage students to think critically about the effects of marketing beyond the marketplace, fostering a new generation of socially-conscious marketers.
  • Tambaya: What case studies are featured in Macro-Social Marketing Insights?

    Amsa: The book features diverse case studies that illustrate successful applications of macro-social marketing principles. These cases highlight real-world campaigns that have effectively addressed social issues, such as public health campaigns promoting safe behaviors or initiatives that support environmental sustainability. By showcasing these examples, the book provides practical insights into how theoretical concepts can be applied to create positive social change through marketing strategies.
  • Tambaya: Is Macro-Social Marketing Insights suitable for marketers working in non-profit organizations?

    Amsa: Absolutely, Macro-Social Marketing Insights is highly suitable for marketers in non-profit organizations, as it aligns well with missions focused on social good. The principles discussed can guide non-profits in crafting messaging that resonates with their target audiences while addressing critical social issues. For example, by employing strategies highlighted in the book, non-profits can enhance their outreach and engagement efforts, ensuring their campaigns are both impactful and aligned with their organizational goals.
  • Tambaya: What are the benefits of adopting a macro-social marketing approach?

    Amsa: Adopting a macro-social marketing approach offers numerous benefits, including enhanced brand loyalty, increased consumer engagement, and a positive public image. Brands that actively address social issues can differentiate themselves in the marketplace, appealing to consumers who prioritize ethical considerations in their purchasing decisions. Additionally, this approach allows for innovation in marketing strategies that align with consumer values, fostering stronger connections and long-term relationships with customers.
  • Tambaya: Where can I buy Macro-Social Marketing Insights in Niger?

    Amsa: You can purchase Macro-Social Marketing Insights from Ubuy in Niger. Ubuy offers a convenient platform for acquiring this title, ensuring that you gain access to valuable insights into the intersection of marketing and social responsibility. By choosing Ubuy, you can easily navigate through the purchasing process and explore additional resources that might enhance your understanding and application of macro-social marketing principles.

Ann-Marie Kennedy (Editor) Format: Paperback Research Editorial Review

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  • In-depth research analysis
  • Comprehensive marketing insights
  • Well-structured content
  • Engaging writing style
  • Valuable for marketers

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  • Some sections may be too detailed for beginners.

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Fasaloli & Fa'idoji

  • Addresses complex issues like obesity, environmental degradation, and addiction.
  • Empowers governments and NGOs to tackle wicked problems effectively.
  • Holistic approach to identify interconnections between stakeholders.
  • Presents cutting-edge theories and models from top researchers.
  • Combines practical and theoretical aspects for comprehensive understanding.
  • Essential resource for social marketing academics and practitioners alike.

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