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- “効く”デザインは「フォーカスRPCD」でつくる!中小から大手企業まで、ヒット商品を手がけるブランディングデザイナー西澤明洋が、自ら手がけたブランディング事例を解説します。自身で編み出した“結果を出す手法”「フォーカスRPCD」に沿って、ブランディング事例について振り返るほか、企業側の担当者との対談を交え、成功のターニングポイントを考察します。また、イノベーション研究の第一人者、一橋大学の米倉誠一郎教授とデザインが企業経営にもたらすメリットについての対談も収録。デザイナーはもちろん、デザインの見識を深めたいビジネスマンにとっても、見逃せない内容です。
| Publisher | パイインターナショナル |
| Publication date | January 18, 2011 |
| Language | Japanese |
| Print length | 239 pages |
| ISBN-10 | 4756240658 |
| ISBN-13 | 978-4756240651 |
| Item Weight | 469 g |
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